Mass Communication and Cultural Processes
Cultural processes are of great importance in communication and media studies. In this theme, culture becomes a focal study to capture the statics and dynamics of signification of media and communication processes (semiotics) in media institutions and society at large.
Race, religion, gender, social class, public and private spheres, sports, and local, national and Pan-national attachments will become lenses through which the issues of power in terms of politics of absence, access, representation, and legitimacy are explored and examined.
This domain of study takes further the critical analysis that is embedded in the above sections, allowing the student to raise questions about the political, economic, and cultural meanings generated by the way a particular group has articulated the functions of mass communication.