Marketing
The Department of Marketing shall graduate students who comprehend the basics in marketing principles and applications and who are able to manage business marketing decisions with critical minds. Students are also trained to utilize marketing tools related to the marketing mix, distribution channels, branding, marketing services and consumer behavior techniques. Moreover, students are introduced to the supporting marketing information systems. Graduates of this major are ready to pursue higher academic programs as well as the related professional certificates.
To graduate with a BS degree in Business Administration with concentration in Marketing, a student must complete 99 credits, including general university requirements (21 credits); business core requirements (36 credits); major requirements (27 credits), and free (9 credits) and technical (6 credits) electives.