The Faculty of Business Administration at Al Maaref University, represented by its Dean, Professor Hussein Hijazi and Chairman of Accounting Department, Dr. Hassan Rkein, participated in the annual activities of the conference entitled with “Business Opportunities in Lebanon" on Wednesday and Thursday, 5 and 6 December 2018. The FBA’s participation was to follow up the latest developments of the conference work in the area of specialism in marketing and economics.
The General Director of Info Pro, responsible for publishing the "Lebanon Opportunities" magazine, Mr. Ramzi Al-Hafiz, opened the conference by welcoming diversified audiences and participants from various Banking and financial sectors, production companies, startups, and universities. Mr. Hafez presented briefly the economic status of Lebanon, explaining the indicators leading to its decline and the possible ways to improve it.
Prior to the start of the seminars, the conference honored, recognized and awarded nine Lebanese companies for their outstanding achievements for the past year.
The first seminar, which was attended by Dr. Rkein, was moderated by Mr. Nicolas Sbeih under the title "How resilient is the Lira?”. In it, Mr. Marwan Barakat of Bank Audi presented an assessment framework about the national currency's strengths and weaknesses and went on to provide a general analysis of the Lebanese economic situation according to the latest figures. The presentation was followed by a detailed discussion with economists and other members of the interested audiences.
The second seminar, which was attended by Prof. Hijazi, was on "B2B Marketing Strategies". It was presented by Mr. Hussam Khatib, President of Infotech, Mrs. Jenifer Sarraf, Chief Information Officer of Malia Group, Amal Merhi - Marketing Director, Indevco Group. The session was moderated by Maya Karanouh, the Marketing Director of TAGBrands.
The dialogue between the presenters in the second seminar was dynamic and transparent, where each had contributed to clarifying the evolution of B2B strategies in different institutions in response to the new technological and informational developments. There was a special attention to the way that these strategies can contribute to its modern applications in marketing and to serve the consumer in a distinctive way.