The Faculty of Business Administration at Al Maaref University hosted a webinar on “Retail Industry: COVID19 Challenges, and Future Prospects”, presented by the Marketing and Sales expert Mr. Hussin Kalakesh.
The Webinar took place virtually on Monday, November 16, 2020.
The webinar was an opportunity to share, with MU students in the marketing Course, the set of challenges that emerged due to the COVID19 pandemic and affected the advertising strategies of enterprises.
Mr. Kalakesh highlighted how the companies’ external environment responded to changes that impacted the retail industry.
The presenter discussed with students the main changes that took place as a result, and their influence on Lebanese customers’ habits and spending strategies.
In addition, tips were shared on how to best deal with and manage such dramatic changes in consumer behavior while maintaining competitiveness, added value, profitability, and product and service quality.
Mr. Kalakesh has extensive experience in Marketing, sales, regional branch management in many well-known institutions.